{"id":48,"date":"2022-02-14T10:55:01","date_gmt":"2022-02-14T09:55:01","guid":{"rendered":"https:\/\/internet.wia.cz\/blog\/fenomen-youtube-slavi-17-let-od-sveho-vzniku\/"},"modified":"2026-10-20T13:37:03","modified_gmt":"2026-10-20T11:37:03","slug":"fenomen-youtube-slavi-17-let-od-sveho-vzniku","status":"publish","type":"post","link":"https:\/\/internet.wia.cz\/blog\/fenomen-youtube-slavi-17-let-od-sveho-vzniku\/","title":{"rendered":"Fenom\u00e9n YouTube slav\u00ed 17 let od sv\u00e9ho vzniku"},"content":{"rendered":"<p><i>Kdo by neznal nejv\u011bt\u0161\u00ed komunitn\u00ed videoport\u00e1l pro sd\u00edlen\u00ed vide\u00ed, kter\u00fd s\u00eddl\u00ed na stejnojmen\u00fdch str\u00e1nk\u00e1ch <\/i><a href=\"http:\/\/www.youtube.com\/\"><i>www.youtube.com<\/i><\/a><i>. Fenom\u00e9n YouTube ovlivnil celou jednu generaci internetov\u00fdch u\u017eivatel\u016f a pronikl z po\u010d\u00edta\u010d\u016f do mobil\u016f, tablet\u016f a televiz\u00ed. Pro mnoh\u00e9 u\u017eivatele se stalo synonymem kvalitn\u00edho internetu to, \u017ee se jim \u201cnesek\u00e1\u201d video.<\/i><\/p>\n<h2>Od dom\u00e1c\u00edch vide\u00ed k internetov\u00e9mu fenom\u00e9nu<\/h2>\n<p>Spole\u010dnost YouTube byla zalo\u017eena 14. 2. 2005 t\u0159emi zam\u011bstnanci spole\u010dnosti PayPal, kterou zase m\u016f\u017eete zn\u00e1t jako provozovatele internetov\u00e9ho platebn\u00edho syst\u00e9mu.<\/p>\n<p>O pouh\u00fd rok a p\u016fl pozd\u011bji byl YouTube zakoupen spole\u010dnost\u00ed Google za 1,65 miliardy dolar\u016f.<\/p>\n<p>P\u016fvodn\u00edm z\u00e1m\u011brem slu\u017eby bylo vytvo\u0159it platformu pro sd\u00edlen\u00ed dom\u00e1c\u00edch vide\u00ed. Posl\u00e9ze p\u0159ibyl velmi rozmanit\u00fd obsah jako nap\u0159\u00edklad hudebn\u00ed klipy nebo streamov\u00e1n\u00ed her. Velmi \u010dasto jsou popul\u00e1rn\u00ed i v\u00fdukov\u00e1 videa pro studenty.<\/p>\n<div id=\"attachment_2331\" class=\"wp-caption alignnone\" style=\"width: 710px\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2331 size-large\" src=\"https:\/\/internet.wia.cz\/blog\/wp-content\/uploads\/2022\/02\/christian-wiediger-NmGzVG5Wsg8-unsplash-700x467-1.jpg\" alt=\"\" width=\"700\" height=\"467\" aria-describedby=\"caption-attachment-2331\" \/><\/p>\n<p id=\"caption-attachment-2331\" class=\"wp-caption-text\">Mo\u017enost Prozkoumat (z angl.\u00a0<em>Trending<\/em>) ukazuje u\u017eivatel\u016fm nejnov\u011bj\u0161\u00ed popul\u00e1rn\u00ed trendy na platform\u011b.<\/p>\n<h2>Youtube\u0159i: Kdy\u017e se z nat\u00e1\u010den\u00ed vide\u00ed stane povol\u00e1n\u00ed<\/h2>\n<\/div>\n<p>Video platforma je ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost pro inzerenty, kte\u0159\u00ed mohou c\u00edlit svou reklamu p\u0159\u00edmo na specifick\u00e9 u\u017eivatele. A mno\u017estv\u00ed reklamy resp. pen\u011bz v cel\u00e9m ekosyst\u00e9mu zase dalo vzniknout nov\u00e9mu povol\u00e1n\u00ed, kter\u00fdm jsou tzv. \u201cYoutube\u0159i\u201d. Jsou to lid\u00e9, kte\u0159\u00ed aktivn\u011b nahr\u00e1vaj\u00ed a sd\u00edlej\u00ed vyroben\u00e1 videa. Pro ty v\u00fdznamn\u011bj\u0161\u00ed Youtubery jsou p\u0159\u00edjmy z reklamy i \u017eivnost\u00ed. Youtube\u0159i zakl\u00e1daj\u00ed tzv. kan\u00e1ly, kter\u00e9 m\u016f\u017eeme p\u0159irovnat k televizn\u00edmu kan\u00e1lu, v r\u00e1mci kter\u00fdch vyd\u00e1v\u00e1 sv\u00e1 videa. Kan\u00e1ly jsou \u010dasto tematicky zam\u011b\u0159eny a nen\u00ed v\u00fdjimkou, \u017ee jeden Youtuber p\u016fsob\u00ed na v\u00edce kan\u00e1lech.<\/p>\n<p>Kdy\u017e se dnes zept\u00e1te d\u011bt\u00ed, \u010d\u00edm cht\u011bj\u00ed b\u00fdt, a\u017e vyrostou, u\u017e neusly\u0161\u00edte kosmonaut nebo popel\u00e1\u0159, ale pr\u00e1v\u011b youtuber. Tato nejmlad\u0161\u00ed generace je t\u00edm, co t\u00e1hne Youtube platformu nahoru.<\/p>\n<p>M\u011b\u0159\u00edtko, \u010d\u00edm se Youtube\u0159i srovn\u00e1vaj\u00ed, je po\u010det odb\u011bratel\u016f (fanou\u0161k\u016f), kte\u0159\u00ed pravideln\u011b videa odeb\u00edraj\u00ed. Dal\u0161\u00edm faktorem je po\u010det zhl\u00e9dnut\u00ed jednotliv\u00fdch vide\u00ed. Z t\u011bchto \u010d\u00edsel se odv\u00edjej\u00ed i p\u0159\u00edjmy z reklam, kter\u00e9 jsou do jejich vide\u00ed vkl\u00e1d\u00e1ny inzerenty.<\/p>\n<p>Nejv\u011bt\u0161\u00ed \u010de\u0161t\u00ed Youtube\u0159i maj\u00ed v\u00edce jak milion odb\u011bratel\u016f a po\u010det shl\u00e9dnut\u00ed jejich vide\u00ed je ve stovk\u00e1ch milion\u016f.<\/p>\n<h2>YouTube pro ka\u017ed\u00e9ho: Od d\u011btsk\u00fdch vide\u00ed a\u017e po Premium<\/h2>\n<p>Slu\u017eba m\u00e1 n\u011bkolik modifikac\u00ed, nap\u0159\u00edklad <b>YouTube Kids<\/b> zp\u0159\u00edstup\u0148uje nez\u00e1vadn\u00fd obsah pro d\u011bti.<\/p>\n<p>Varianta <b>YouTube Premium<\/b> v\u00e1s za m\u011bs\u00ed\u010dn\u00ed p\u0159edplatn\u00e9 zbav\u00ed reklam vkl\u00e1dan\u00fdch do vide\u00ed \u010di umo\u017en\u00ed p\u0159ehr\u00e1vat videa\/zvuku na pozad\u00ed i b\u011bhem vyu\u017e\u00edv\u00e1n\u00ed ostatn\u00edch aplikac\u00ed v chytr\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1424\" src=\"https:\/\/internet.wia.cz\/blog\/wp-content\/uploads\/2022\/02\/women-holding-youtube-icon-300x222-1.jpg\" alt=\"\" width=\"300\" height=\"222\" \/><\/p>\n<p>Nev\u00edte, na co se pod\u00edvat? Platforma Youtube, d\u00edky spojen\u00ed s Googlem, obsahuje sofistikovan\u00fd vyhled\u00e1vac\u00ed algoritmus, kter\u00fd sb\u00edr\u00e1 data o va\u0161ich zhl\u00e9dnut\u00fdch vide\u00edch. D\u00edky tomu v\u00e1m Youtube nab\u00edz\u00ed videa p\u0159esn\u011b podle va\u0161eho vkusu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdo by neznal nejv\u011bt\u0161\u00ed komunitn\u00ed videoport\u00e1l pro sd\u00edlen\u00ed vide\u00ed, kter\u00fd s\u00eddl\u00ed na stejnojmen\u00fdch str\u00e1nk\u00e1ch www.youtube.com. Fenom\u00e9n YouTube ovlivnil celou jednu generaci internetov\u00fdch u\u017eivatel\u016f a pronikl z po\u010d\u00edta\u010d\u016f do mobil\u016f, tablet\u016f a televiz\u00ed. Pro mnoh\u00e9 u\u017eivatele se stalo synonymem kvalitn\u00edho internetu to, \u017ee se jim \u201cnesek\u00e1\u201d video. Od dom\u00e1c\u00edch vide\u00ed k internetov\u00e9mu fenom\u00e9nu Spole\u010dnost YouTube byla [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":52,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti"],"_links":{"self":[{"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":3,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions\/80"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/media\/52"}],"wp:attachment":[{"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internet.wia.cz\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}